UMBC's Advertising Campaign

While driving up 95-N this past Friday, I was surprised to see a billboard advertising UMBC. As I was on the highway I was unable to stop and snap a picture, but the image featured the standard logo shown to the right along with a picture of a crowd of enthusiastic UMBC students. I'm assuming this is part of UMBC's latest advertising campaign - I certainly wasn't expecting to see that there, so maybe other potential students will see it as well.