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Prove It Advertising

Sunday, November 4, 2007

I've been running around like crazy over the past few days trying to help get everything in order for Prove It advertising. And I'm not even the one working the hardest on making all of this happening, so right now I have some serious respect for everybody else involved.

We've been putting together a schedule of advertising that will take us from the launch date through the implementation of the wining idea in April 2008. Thanks to this idea spawning in September rather than May, Brady and Elani have had to spend a lot of the past month or so in meetings with administrators to make sure we have them on board - there would be nothing worse than going through all of this effort only to have it get blocked in the final stretch.

Now that we have a cohort of people behind us, this past week has been all about getting advertising materials ready to infiltrate the campus. Unfortunately, we've had to push the launch date back from this Monday, November 5th, to next Monday, November 12th. It kind of stinks but I think the decision is for the best as it will allow us to release a whole lot of things right from the Official Kick-Off, rather than having them trickle in piecemeal over several weeks. We've also got a kick-ass logo courtesy of JT in SEB, who has worked tirelessly to put up with our demands over the past several days.

However, grassroots advertising of this initiative through online spaces and the tried-and-true method, "talking to friends", has already begun. We'll be trying to encourage that this week by dropping some low-key advertising around campus, so by the time of the official kick-off some people are already expecting something to happen. We're also going to be directing people to the website which, although it's a little blank right now, is going to have the applications, details, FAQs, etc. on it by the 12th.

Stay tuned for more information and as always, if you have questions, feel free to stop by the SGA Offices on the second floor of the commons, in the Student Organizations Space, or email me at com2@umbc.edu.

1 comments:

sameera said...

I think the decision to delay the launch for a week was a good one. An entire week of advertising is definitely going to be beneficial for the project's release.

Yeah, and that logo IS pretty kick-ass :D I really want that hoodie now lol